We are very early stage; we are formulating our plan of
execution by talking to customers and potential partners.
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Update (10/22): Added our founding tenets and updated
"When will you have a version people can use?" to reflect our
time to MVP (previously, time to public beta).
Tenets
1. We focus on foundations
A strong foundation leads to a proper structure. We focus on
the primitives of our services and optimize them to
perfection. We build products which seamlessly compose so that
when new feature requests come, we are well-equipped to
deliver them.
2. We dogfood our products
As both a consumer and supplier of infrastructure products, we
are the first to incorporate new features into our production
workload. We carry the highest expectation of our products.
3. We are not afraid to innovate
We prioritize developer experience above all else. If a
product exists which provides the experience we want, we use
it. When it doesn’t, we build it. No questions asked.
4. We involve our customers
In every step of the journey, we seek customer feedback and
involvement. We build in public. We build with them and for
them.
5. We are constantly seeking out the “next big thing”
Technology changes at break-neck pace and we must stay alert
to all the developments in our space and adjacent ones. We are
constantly experimenting and trying to anticipate where the
market is going and what our customers will be asking for in 6
months, even if it’s not directly in our wheelhouse.
6. We follow the beat of our own drum
We believe our product must stand on its own and be great on
its own. We do not compare ourselves to others publicly. We
focus on building for our users and only loosely keep a pulse
on our competitors.
7. We work backwards from the customer
AWS got this one dead right. Every feature is born from a
customer pain point or intense desire. We start with the why
and reverse engineer the experience that will delight them.
8. We test our products
We are a software company. Our code is our honor and it must
work as advertised, no exceptions. If a behavior is expected
or anticipated from our product, we have an automated test for
it. In that way, our tests bind us to a contract with our
customers. There are no guessing games.
9. We speak our truth
We treasure and lead with honesty, even if it hurts.
Especially when it hurts.
10. We are boy scouts to our core
We prepare for the worst and hope for the best. When something
is broke, we fix it. When someone needs help, we drop
everything. We are a team united around this vision. We are
not above any task and we do the hard parts so others don’t
have to — for our customers and for each other.